Delivering winning marketing and sales solutions

We deliver interim marketing and consulting projects for Pay TV, Mobile, Media and Technology brands in the UK and Europe.

Our new research service Listenact> informs companies about what their customers “really think” about their value proposition, and where to invest to retain them and win new business. 

Experienced marketing and sales leadership

Athenic consulting is led by Angus Mitchell, a results focused executive with extensive European experience of setting direction and leading marketing  teams to success in brands including O2, BT, Ericsson, Genie mobile and Infinito. In 2009 Angus established Athenic consulting to deliver interim marketing and consulting projects that provide measurable benefits to client’s customers, shareholders and their people. Multiple assignments have been delivered for consumer, enterprise and consulting clients including Google, Sky, TT Electronics, L.E.K Consulting, PRTM Consulting, Sepomo, Lotaris and MeWe360.

EcircssonO2InfinitoGoogleSky LogoBT-logo-smallGenie-logoSepomoMeWe360Lotaris

“Angus is one of the best people for seeing the problem from the customer’s perspective and bringing unique insight and value to it”

“Angus is very strong on the development of new opportunities”

“Angus’ customer focus and his determination to deliver on projects made it a pleasure working with him”

“Angus was an excellent and proactive driver for sales and marketing”

“Angus was very good at understanding customer needs and driving the organisation to meet these requirements”

“Angus stood out as an individual with a wealth of experience across the telco sector”

“Angus is an accomplished marketer that has a strong understanding of the entire business value chain and more importantly, how to impact the bottom line of a business”

“Angus has a brilliant mind with a lot of experience in the telecommunication world. I have enjoyed working with him and especially the ability to create new ways of doing business and thinking beyond the traditional.”

“Angus is an amazing colleague to work with. He has a broad understanding of the telecoms and technology industry, with extensive marketing knowledge.”

“Angus always seems to be able to frame the proposition in the perfect way for the customer. In addition he is a pleasure to work with, always fun to be around and happy to offer advice and guidance to others.”

Why Athenic for your Interim Marketing and Consulting projects?

  • Experienced business leaders who can fill a gap and rapidly “get up to speed”
  • European Pay TV, Mobile, Telecoms, Technology and Digital Media experts
  • Focused on delivering measurable value to clients – revenue, cost, customer satisfaction
  • Committed to developing practical solutions, strategies and plans
  • Passionate about inspiring your people to excel and innovate

Angus Mitchell, Managing Director, Athenic consulting

Latest blog posts

4G Mobile from BT. Game-changer or another BT Fusion?

  Genie Mobile, originally a BT company, was the UK pioneer in mobile data  In 2001, when mmO2 (previously BT Cellnet) was de-merged from BT and re-branded O2, I was the Marketing Director for BT’s Italian consumer internet business called Genie. In anticipation of the de-merger, all BT’s overseas consumer internet businesses were re-branded Genie and [...]

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Sky Tickets – a new Sports ticketing venture

In the last few months Sky’s PR team have been in over-drive announcing many new initiatives. One new service I wasn’t aware of until I saw the link at the bottom of, is a new ticketing business called Sky Tickets. The service is powered by, a trading business of the National Exhibition Centre [...]

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  • uninspiring list of UK's "top"marketers. Big budgets and established brands don't = the sharpest marketers.
  • Finalising the 2nd draft of a report for an ad tech client. One of those assignments you just don't want to end. So interesting.
  • Just thinking....many of the the best Marketers I've worked began their careers in retail or B2B sales. for me !
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