Mobile payments brand preference
Last year GfK completed a piece of research “Mobile Payments : the importance of trust and familiarity and the need for cooperation”. It was written by Ryan Garner @RyanGarner.
It considered consumers trust, consideration and preference for adopting close proximity mobile payment services by evaluating which stakeholder groups and brands consumers were most likely to choose to enable these mobile payment services. I found the focus on the end consumer refreshing.