Experienced Marketing practitioners you can trust

To successfully deliver client projects we leverage our broad expertise working across a wide spectrum of marketing and sales specialisms.

Grow Sales to Existing Customers

  • Developed a new sales and marketing strategy to increase sales of digital TV, broadband and telecom products to Sky’s 10m customers
  • Launched Sky’s “Go Digital” sales transformation programme to increase sales from new digital channels (e.g. social media, mobile, interactive TV)
  • Proved the churn and incremental revenue benefit of Sky customers who opt-in
  • Secured budget to improve the adoption of next best action (NBA) sales decisioning technology by Sky customer service agents
  • Recommended where Google should re-allocate budgets to deepen client relationships and generate sales with their largest UK customers
  • Commercially launched numerous mobile internet services and devices for O2UK, including O2 Active mobile portal, MMS, Java games
  • P&L responsible for all Genie Italy (Genie Mobile) products and services
  • Led the cross functional global team that won some of Ericsson’s biggest multi-million £ multimedia services contracts
  • Led marketing activities for some of BT’s largest pricing and value for money campaigns

Customer Acquisition

  • Launched Infinito, which became one of the best known internet brands in Italy. Acquired over 650,000 registered users in 12 months
  • Marketing launch of Europe’s first 3D TV service, Sky3D
  • Led activities to improve the new customer joining experience in one of Sky’s biggest transformation programmes of 2010-11
  • Supported the website re-design and launched a social media presence for both Sepomo and MeWe360
  • Actioned research to develop the launch customer proposition and tiered membership pricing structure for MeWe360

Retain “At Risk” Customers

  • Formulated a plan to improve the performance of one of Sky’s outsourced call centres managing customers “at-risk” of leaving
  • Recommended how Sky could improve its Net Promoter Score (NPS) programme to help prioritise sales, service and marketing improvements

Win-back Lapsed Customers

  • Campaign to encourage lapsed customers calling abroad to come back to BT

Customer Experience

  • Led activities to improve the new customer joining experience in one of Sky’s biggest transformation programmes of 2010-11. The team re-designed the new customer joining experience across Sky’s sales channels, customer service touch-points and new customer communications
  • Trained thousands of Sky sales people to better set billing and product activation expectations at point of sale
  • Recommended how Sky could improve its Net Promoter Score (NPS) programme to help prioritise sales, service and marketing improvements

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